Legal

Privacy Policy

Effective date: January 26, 2026

This Privacy Policy explains how EcomXray ("we", "us") collects, uses, and protects information when you install or use our Shopify application.

1. Apps Covered

This Privacy Policy applies to the following application:

EcomXray — Real-Time Product Insights

This app provides Shopify merchants with a real-time analytics overlay on their storefront, displaying cost price, gross margin, stock levels, sales data, and restock recommendations directly on product pages.

2. Information We Access

We only access information that is necessary to provide the features of the App you install. The specific data we access depends on the Shopify API permissions you approve at installation.

a. Shop information (all merchants)

We access shop-level data provided by Shopify, such as:

Store name, domain, email, country, language

Shopify plan and owner contact details

This data is needed for app setup, support, and billing.

b. Product data

EcomXray accesses product-level information including:

Product names, descriptions, and images

Sell price and cost price

Inventory levels and stock quantities

Sales history and order counts

This data is used solely to power the EcomXray analytics overlay on your storefront.

c. Protected customer data

EcomXray does not access, store, or process personal customer data such as customer names, email addresses, or order details. The app operates entirely at the product and inventory level.

3. How We Use Information

We use the data we access only to:

Provide, operate, and maintain the functionality of the EcomXray app

Display real-time product analytics on your Shopify storefront

Support merchants and troubleshoot issues

Improve the app and merchant experience

We do not sell personal data or use it for marketing purposes.

4. Cookies & Tracking

We do not use cookies or tracking for marketing purposes. Functional tracking may be used to operate or support app functionality only, such as maintaining your authenticated session within the Shopify admin.

5. Data Retention & Security

We retain personal data only as long as necessary to provide the app or as required by law or Shopify policy. When the app is uninstalled, associated data is deleted within 60 days.

We implement reasonable security measures to protect data, including HTTPS encryption, secure API authentication, and access controls.

6. Your Legal Rights

You have the right to access, correct, update, or delete your personal information held by us. To exercise these rights, contact us at [email protected]. We will respond within the timeframes required by applicable law.

If you are in the European Economic Area (EEA) or United Kingdom, you have additional rights under the GDPR.

California residents have rights under the CCPA, including:

Access to information we collect

Request deletion

Opt-out of data sales (we do not sell personal data)

We will not discriminate for exercising these rights.

7. International Data Transfers

By using our services, you acknowledge that your data may be transferred and processed outside your region. Where required by law, we use appropriate safeguards to protect personal data during international transfer.

8. Changes

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

For any questions or concerns regarding privacy or data protection, please contact us at [email protected].

Contact Information

EcomXray

Ellegårdvej 36, 6400 Sønderborg, Denmark

Email: [email protected]